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How a fan tweet forced Parle to relaunch Rola-Cola candy after 13 years

Can you recall memories of those Rola-Cola candies from the 90s, the famous candies from the Indian brand Parle? And then all of a sudden these candies disappeared from the market. It’s an exciting story of the brand which relaunches the “Rola-Cola” candies once again in 2019. This case study is a perfect example of …

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